You know what to do. So why aren't you doing it?

Hey there,

You already know what you need to do.

Eat better. Work out consistently. Build that business. Stop wasting time scrolling. Show up for the people you care about.

You know all of it. You've known it for months. Maybe years.

So why aren't you doing it?

The Gap That Kills Dreams

There's a gap between knowing what to do and actually doing it.

And that gap is where most people's potential goes to die.

It's not about lack of information. You don't need another course, another video, another piece of advice telling you what you already know.

The problem is execution. Consistency. Actually showing up when you don't feel like it.

And here's what makes it worse: your phone is making that gap bigger every single day.

96 Times a Day

Studies show that the average person aged 17-35 unlocks their phone 96 times a day.

96 moments where you could be reminded of who you're trying to become.

96 chances to break the autopilot and actually live intentionally.

But instead, those 96 unlocks turn into mindless scrolling.

Dopamine hits that leave you feeling empty.

Hours disappearing into feeds that don't matter.

Your phone isn't helping you live. It's stealing your life.

And the worst part? It's killing the one thing you need most to bridge that gap between knowing and doing.

Belief.

The Power of Delusional Self-Belief

In 1954, everyone believed running a mile in under 4 minutes was physically impossible.

Scientists claimed the human body couldn't do it. That your heart would literally explode if you tried.

For 9 years, no one broke the barrier.

Then Roger Bannister, an overconfident medical student, decided he didn't believe in impossible.

On May 6th, 1954, he ran a mile in 3 minutes and 59 seconds.

And here's the crazy part: just 2 months later, 22 more people had done it too.

For 9 years, not a single person could break the record. But as soon as one person proved it was possible, suddenly everyone was capable.

The only thing that changed was belief.

Why Success Requires Delusion

Tarantino spent 8 years making films that went nowhere. Nothing worked. No success. No breakthrough.

Most people would've quit after year 4 or 5. It would've made logical sense.

But he stayed delusional enough to keep going. He believed it would work even when there was zero evidence it would.

And then, overnight, everything changed. His first feature film made $1.7 million in profit.

He didn't suddenly get talented in year 8. The 8 years of nothing is what made him great.

But the only reason he stuck around long enough to get lucky was because he stayed delusional.

He kept believing when everyone else would've given up.

The Problem With Staying Delusional

Here's the thing about delusional belief: it's hard to maintain.

Because every day, the world tries to kill it.

You wake up and scroll through people who are further ahead. You see the gap between where you are and where you want to be. You feel the weight of another day where nothing changed.

And slowly, the belief starts to fade.

Not because you're weak. But because you're living on autopilot.

You're going through the motions. Unlocking your phone 96 times a day to escape instead of to remember.

And every time you do that, you're reinforcing the wrong reality.

What If Your Phone Reminded You Instead?

What if every time you unlocked your phone, you were reminded of who you're trying to become?

What if instead of pulling you into distraction, it pulled you back to your purpose?

What if those 96 unlocks became 96 moments of truth? 96 reminders to live. 96 chances to break the autopilot and actually do the thing you know you should be doing.

Your phone doesn't have to be the enemy.

It can be the tool that keeps you delusional long enough to actually make it.

The New Era

We've been building something.

For almost a year, we've been working on the biggest thing Elevenstoic has ever created.

Something that takes the "just one life" philosophy out of your feed and puts it directly in your pocket.

Not content you scroll past and forget.

A constant presence. A daily reminder. Something that won't let you live on autopilot anymore.

This is the new era of Elevenstoic.

And it launches in February.

Join The Waitlist

We're not ready to show you everything yet.

But if you want to be part of this from the beginning, if you want to be first to know when we launch, join the waitlist now.

Join the new era of Elevenstoic →

This is bigger than anything we've built before.

A new era. A new way to live.

And it starts with you deciding right now: are you going to keep living on autopilot, or are you ready to wake up?

Keep an eye on your inbox and our stories. More coming soon.

Just one life,

Richard
Founder, Elevenstoic

P.S. The new era of Elevenstoic launches next month. Be part of it from day one. More details coming to your inbox soon. Join the waitlist →