Why the next 90 days matter more than the last 900

By December 31st, you'll be one of two people:

1. The one who finally did it

2. The one still planning to start "next year"

The difference gets decided in the next 90 days.

The 900-Day Illusion

For 900 days (that's 2.5 years), I told myself the same story:

• "I need more time to prepare"

• "The timing isn't right"

• "I'll start when things calm down"

900 days of collecting information. 900 days of perfect plans. 900 days of waiting.

Then I realized something:

Progress doesn't happen in 900 days of thinking. It happens in 90 days of doing.

The September-December Window

Here's why the next 90 days are different:

September: Everyone's still in summer mode. While they sleep, you build. 

October: They're "waiting for New Year." You're already 30 days ahead. 

November: They're planning their resolutions. You're showing results. 

December:They're saying "next year will be different." Yours already is.

This 90-day window is where transformations happen. Not because it's magical timing. But because everyone else is waiting for January.

My 90-Day Transformation

Days 1-30: I stopped consuming and started creating

• Deleted all my "saved for later" folders

• Posted my first real piece of content

• Felt like an idiot every single day

Days 31-60: Momentum kicked in

• Found my voice (still rough, but mine)

• First signs of traction

• Made my first €100 online

Days 61-90: Everything shifted

• First viral moment (2M+ views)

• Crossed 10k followers

• Realized I'd never go back to my old life

Those 90 days mattered more than the 900 days of preparation before them.

The Compound Effect Nobody Sees

Most people think progress is linear. It's not.

900 days of thinking: 0% progress 

90 days of doing: 80% progress 

Next 90 days: Exponential

But you have to start the first 90 to get the compound effect.

Your 90-Day Choice

Right now, you're at the same crossroads I was:

Path A: Keep planning, researching, waiting

• December 31st: Same position

• Another year of "what if"

• Join the January crowd

Path B: Make these 90 days count

• Start something today (imperfect) → if you don’t know where to start, start here

• Build momentum while others wait

• Enter 2025 already transformed

The paths diverge today. Not Monday. Not October. Today.

The Uncomfortable Truth

While you've been reading this newsletter, someone else started their 90 days.

They didn't know more than you. They weren't more ready.

They just decided that 900 days of waiting was enough.

By December, they'll have 90 days of proof. You'll have 90 more days of plans.

Unless you choose differently.

If You're Feeling Overwhelmed

I get it.

"Start something" sounds simple until you're staring at a blank screen, not knowing where to begin.

That feeling of being overwhelmed?

It's exactly why most people stay stuck for 900 days instead of building for 90.

If that's you, consider yourself lucky — timing is everything.

We're currently running our September Studio Special on Cinematic Studio. It's the exact system I used to go from confused overthinker to 1M+ followers.

Inside, you'll learn:

• How to build a faceless brand from zero

• The content system that actually grows

• Your first €1K blueprint (included)

• Everything technical, so you can focus on creating

The special ends in 4 days. After that, the price jumps permanently.

See what's inside the September Special →

But whether you join or not, please — start your 90 days today.

December You is counting on it.

Richard Founder, Elevenstoic

P.S. The gap between overwhelmed and building is smaller than you think. Sometimes you just need the right system to bridge it. That's what Cinematic Studio does. But even without it — pick something, anything, and start.